Google Ads vs AEO
Paying for clicks vs being organically recommended by AI — the ROI comparison
Google Ads
•Instant visibility — start getting clicks today
•Pay per click: ₹50-500 per click depending on niche
•Stops working the moment you stop paying
•Increasingly expensive as competition grows
•Many users skip ads (ad blindness)
•Good for immediate lead generation
AEO (Answer Engine Optimization)
•Takes 30-90 days for initial visibility
•Fixed monthly investment regardless of traffic
•Builds compounding authority — keeps working forever
•No competition inflation — structured data is binary
•AI recommendations have highest trust rating
•Good for long-term sustainable growth
Our Verdict
Use Google Ads for immediate leads while building AEO for long-term growth. The ideal strategy: run ads in months 1-3 while AEO builds. By month 4-6, AEO delivers organic AI traffic and you can reduce ad spend. By month 12, AEO is your primary acquisition channel.